I got jipped - because of their great image!

I've taken two weeks off resting my mind. I didn't go anywhere special, but it was nice not to think about business in that mini mind vacation. Now I'm back, gradually moving into a routine once again.

During one of my days off in Boxing Week, I was "dragged" to shop. Shopping under pressure only brings out two things in me: hunger and fatigue. Hunger arrived first. I was at Sherway, so naturally I went upstairs to the food court, expecting fast service. Hero Burger jumped out - so burger it was for lunch!

The whole counter looked great. I got the message that they made their burgers seriously. They even had Angus Beef. Plus, someone told me their burgers were amazing. It wouldn't hurt to try, even at $5.00 for a basic burger.

As soon as I took my first bite, I was disappointed. For $5.00 CDN I got something that wasn't up to the quality of A&W's famous Mama Burger (Mama Burger is half the price). The best part of the burger was the bun. The beef didn't taste as good, and the texture of the meat wasn't as great as Mama Burger. The whole burger experience was at best average.

To make the matter worse, I had a milkshake. The menu read: 90% ice cream, 10% milk. I expected a nice, thick vanilla shake. Hero Burger's milkshake sells for $3.00. What did I get? Vanilla tasting milk. NOT shake. It was the thinnest shake I've ever had in my life. I could do better than that at home! It must have been 95% milk, and 5% vanilla flavoring. Hence, the whole experience of eating Hero Burger's burger and drinking their shake, was definitely 2 stars at best. This is with compassion. One star if I had to count their lack of smile. I guess they didn't like McDonald's menu - smiles for free.

Lesson of the day: a great image may attract a customer once, but it will never make a customer return.